5 Expensive Mistakes That Drained My Profit
I made over $1 million in revenue and kept almost nothing—here's what I wish I'd known
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WHAT YOU'LL LEARN
✓ Pitfall #1: How I chased growth without watching my expenses—and how you can track ROI the right way
✓ Pitfall #2: Why understanding how financial decisions show up on paper matters more than you think
✓ Pitfall #3: The truth about hiring "experts" who don't actually care about your business like you do
✓ Pitfall #4: How I went through 20+ employees before I figured out I was overcomplicating everything
✓ Pitfall #5: Why avoiding hard conversations kept me stuck for years—and how to finally have them
BONUS: The real story of how I went from negative profit to being on track for a $100,000+ turnaround—and what changed.
I'm Kim Cox—I've owned my retail business for 10 years and made over $1 million in revenue, but barely kept any of it.
After realizing what was happening, I had to rebuild my approach, face some harsh realities, and learn to understand what my numbers were actually telling me. Then I cut what wasn't working and started making smarter decisions.
Now I help entrepreneurs get unstuck, organize their systems, and build businesses that truly support their lives.
I'm not an accountant or a guru, but if I can be a sounding board to help just ONE business owner avoid the same expensive mistakes I made, I'm here for it.
My embarrassment can be your success.
Let's do this!
